Jai Kisan

Thematic Area: Poverty alleviation/ employment

Idea: Delivering Impact Across India.

Introduction: Jai Kisan deploys a B2B2C model, partnering with these businesses, be it sellers (inputs, equipment, etc.) or buyers (offtakers, market linkage, FPOs, processors, etc) to increase access to financial services for them and our nation's heroes, the producers of food - THE INDIAN FARMERS.

Innovation: The Next Billion as we all say, works right here, in rural India, waiting for sustainable options to finance their income generating needs to enhance their livelihoods (credit, savings, etc) while also protecting them, to ensure secured and sustainable livelihood growth (insurance, etc). Jai Kisan is committed to deliver precisely what the next billion needs on their journey to become consumers - customized, practical and sustainable financial products.

Impact: Leveraging technology and long standing value chain networks to facilitate a suite of financial products for the underserved rural Indian